DSO Interview 6
All Interview presentations:
Full analysis of this interview:
Social Media
The respondents are active social media users but their reporting of their social media use has been slightly dropping with each interview. During the 6th interview 80% said they have used social media since the last interview, about a month ago. The previous interview this percentage was 88%, before that 91% and before that 92%.
Respondents consistently have shown a declining desire to learn about new specific social media over the different interviews. Some 60 respondents (38%) now say they do have a specific social media they want to learn about. During the previous interview this was 41%, before that 46%, and before that 58%.
SM11: Have you used social media since the last visit?
SM16: Is there a specific social media that you want to learn and install ?
T1: Has your use of technology or smartphone changed since the last visit?
T7: What kind of trouble have you been having with your phone/technology/internet?
Technology and Smartphones
Only minority of 25% (40 respondents in total) indicated their use of technology or smartphone had changed since the last interview, about a month ago. This is a drop from the average 40% of respondents that reported change during the previous interviews.
The considerable difference between the treatment and control groups on this topic that was shown in the previous interviews, has persisted. While 32.5% of the treatment group said their use of technology had changed, only 17% of the control group said the same.
While there is quite a variety in the types of problems encountered by the respondents while using their smartphones, most of them relate to the performance of the phone itself (or the network it uses).
Battery problems, a slow or hanging phone, a broken phone screen or storage problems are mentioned often. Similarly, network problems are an important issue encountered by the respondents.
Digital Financial Services
Respondents want to learn how to use a specific DFS, want to learn new things about any DFS, and want to learn about DFS safety. That last point is noteworthy, because DFS safety wasn't so clear on the agenda for the previous interviews.
Most respondents report having no trouble with DFS, but a small percentage cites Network problems / delays.
Broad Code - What would you like to learn about digital financial services since the last visit?
DFS6: What kind of trouble have you been having with digital financial services since the last visit?
EV1. (Wi-Fi) My phone’s hotspot is turned on, and is called [your hotspot name here]. Show me how you can connect to it. (Treatment)
EV10 Added - Password strength score
Evaluation questions
When asked to complete various tasks, respondents in the treatment group have a far higher completion rate for most questions. For example, 71% of the treatment group could connect to a wifi hotspot, as opposed to only 44% in the control group.
When running chosen passwords through a strength checker, we can see that most respondents don't pick a good password.
Treatment group Retrospective
The treatment group likes the workshops the best, but Sterro is a good second with 29%
Sterro scored a bit higher when it comes to how comfortable the respondents felt
TR3. Please rate which was your favourite: [Sterro, Jisort, or Workshops]
TR5. Please rate which made you feel most comfortable? [Sterro, Jisort, or Workshops]
How often did you chat with Sterro and why?
On a scale of 1-5 how would you rate the helpfulness of Sterro? (1 being least helpful)
Treatment group Sterro
Most respondents chatted with Sterro often or everyday
He was given a rating of 3.9, on a scale of 1–5